Guide
Where to find the best sunbeds, baldahins and cocktails on Velika Plaza.
Ulcinj's Velika Plaza stretches 13 kilometres, and almost every section has its own beach bar.
Whether you want a quiet sunbed or a four-post baldahin with bottle service, there is a spot for you. Below we feature a few of our favourites, with notes on vibe and prices.
Related terms: Baldahin (Canopy Daybed)
Frequently asked questions
Velika Plaza is Montenegro's longest beach — stretching roughly 13 km — and one of the few genuinely sandy stretches on the Adriatic coast, making it a rarity compared to the pebble beaches common around Budva and Kotor Bay.
The sand is fine and golden, ideal for families and those who find pebble beaches uncomfortable. The beach is wide enough that even in July and August it rarely feels as crowded as the Budva Riviera beaches. Beach bars here range from low-key local spots to more polished venues with full cocktail menus and DJ sets in peak season.
At most beach bars on Velika Plaza, a single sunbed or lounger runs roughly EUR 5–15 per day, while a two-lounger-plus-umbrella set typically costs EUR 15–30. Baldahins — the larger shaded cabana structures popular with groups — generally range from EUR 40–100 per day depending on the venue and how close you are to peak season.
Prices tend to be slightly lower in Ulcinj compared to the Budva Riviera, partly because the beach is so long and supply is plentiful. June and September offer the best value; July and August command the highest rates.
Many beach bars on Velika Plaza accept reservations during peak season (July–August), typically via phone, WhatsApp, or Instagram DM rather than formal booking platforms. Walk-up availability is generally fine in June and September, but if you want a prime spot — especially a baldahin right at the waterfront — booking a day or two ahead in high season is advisable.
Check each bar's Instagram page for contact details and to see whether they're currently taking reservations. Some spots require a minimum spend rather than a flat reservation fee when you book seating.
The swimming season in Ulcinj runs approximately mid-June through late September. Sea temperatures peak in August at around 25–26 °C, making it the warmest month but also the busiest — beach bars are at full capacity and prices are highest.
June and September are the sweet spot for most visitors: the sea is warm enough for comfortable swimming, beach bars are open and lively, crowds are noticeably thinner, and sunbed prices are lower. If you want atmosphere without the peak-season crush, the first two weeks of September are particularly good — local and regional visitors have largely departed but the weather remains excellent.